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Making marketing agility cool

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Paul Dunay, CMO at Networked Insights and social media expert, says that while CMOs take pride in being trendsetters in their corporations, when it comes to using data to support decision-making, “the CMO is not likely to be the smoothest operator.” In his blog post, Dunay writes about how CMOs can become more efficient at using customer data to implement marketing strategies that lead to better outcomes.
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