Buzz marketing expert Paul Dunay admits to his data geekiness in this week's blog, although he was still blown away to read that Americans consume 3.6 zettabytes of total information in their homes (according to the 2009 Report on American Consumers). “Holy crap, Batman—marketers are standing on the beach that is about to be hit with a tidal wave of data!" Dunay said. How to handle all this data? Read his blog to find out.