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BtoB

Makovsky practice to apply social networking to b-to-b marketing

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New York—Marketing communications company Makovsky & Co. Tuesday rolled out Online Fluency, a practice devoted to applying the techniques of social networking to b-to-b marketing.

Services include new media strategies, trend monitoring, corporate blogging, risk monitoring and application of multimedia tools such as streaming video, podcasts and search engine optimization strategies. The company has also launched the Online Fluency blog (http://onlinefluency.makovsky.com).

Robbin Goodman, exec VP-partner at Makovsky, will lead the new initiative.

—Matthew Schwartz



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