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BtoB

Manticore, Bluebird team on demand-gen solutions

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Austin, Texas—Marketing automation company Manticore Technology is partnering with demand-generation agency BlueBird Strategies to execute demand generation programs for companies without the resources to handle these programs themselves. Manticore's cloud-based marketing automation platform will be paired with BlueBird's capabilities in lead generation and conversion to increase lead velocity through the stages of the buying cycle using lead nurturing, scoring and management, the companies said.
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