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Manticore updates marketing platform with multiple features

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Austin, Texas—Marketing automation company Manticore Technology has updated its platform to version VII, adding some 40 enhancements that include e-mail- and landing page-building tools as well as deeper Salesforce.com integration.

A drag-and-drop editor for building e-mails and landing pages will augment HTML editing for more complex designs, according to the company. Integration with Salesforce.com custom objects will enable companies to better integrate marketing automation with their CRM platforms, Manticore said.

The new version also offers improved website visitor identification capabilities and enhanced sales alerting, for better marketing-sales communications and alignment, according to the company.

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