BtoB

Manufacturers boost Web spending

Published on .

Most Popular
Golden, Colo.--Brand manufacturers spent record resources on their Web presence in 2000, but disappointing results are prompting them to evaluate their sales channels, a report issued by Internet software developer BrandMatrix Ltd. concluded. Interviewing executives at 42 global brand manufacturers, the study found that manufacturers are spending most of their time policing and monitoring unauthorized use of the brand on the Internet. More manufacturers plan to establish e-commerce programs in 2001, which support the brand through retail channels, the study said.
In this article: