The decision to leave Nielsen “will allow [Marchesano] to focus full time on the next phase of his career as a business leader in the media and communications sector,” Calhoun said in the memo. Last Aug. 8, Marchesano traded his position as president-CEO of VNU Business Media for the newly created transformation officer role at VNU, which was renamed Nielsen in January. Business media veteran Robert Krakoff, who succeeded Marchesano as the head of VNU Business Media, died suddenly in March.
Marchesano, who served as 2006-07 chairman of American Business Media, joined VNU in August 1999 as president of Bill Communications. In June 2001, he was named president-CEO of VNU Business Media USA, responsible for its portfolio of business publications, events, database marketing tools and media intelligence. In April 2005, he took on additional executive responsibility for Nielsen Entertainment.
Prior to joining Bill Communications, Marchesano was president-CEO of BPA International (since renamed BPA Worldwide), the business media auditing firm. He spent more than 20 years at BPA, becoming its chief executive in 1994.
Gordon T. Hughes II, ABM president-CEO, said he met Marchesano when he was at BPA. “Even then, when I was new to the intricacies of business media, he was generous with his time and his knowledge,” Hughes said.
Hughes said that Marchesano, in his term as ABM chairman, helped shift the programming of the ABM Spring Meeting to orient it more toward business strategy. “That’s one of his legacies,” Hughes said.