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Marchex to acquire VoiceStar

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Seattle—Marchex, a local online advertising company and publisher of local content, announced plans to acquire VoiceStar, a call-based advertising service, in a deal valued at $28 million. The acquisition will add call-based advertising services to Marchex’s local advertising platform, including pay-per-phone call and call tracking. Also, Marchex announced it has hired Bill Day as chief media officer. Day is the co-founder and previously was CEO of About.com, a targeted content site.
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