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BtoB

Marchex adds 23 media sites to private label ad platform

Published on .

New York—Marchex Inc. announced Wednesday that it has added 23 media Web sites to its Marchex Adhere for Publishers private-label advertising platform.

Publishers added to the platform include 1105 Government Information Group, Advantage Business Media, Inc.com and PBP Media.

Marchex Adhere provides publishers with their own branded, performance-based advertising marketplace. They can set minimum prices for their inventory, decide which advertisers appear on their sites and determine the look of the advertising units.

Other sites in the program include Bankrate.com, BusinessWeek.com, CIOInsight.com, eWeek.com, Investors.com, Kiplinger.com, Networkworld.com and PCworld.com.

—Daniel McCarthy

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