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Marchex, Marin Software announce partnership

Published on .

Seattle—Mobile performance advertising company Marchex Inc. and ad campaign management company Marin Software announced a partnership. Marin Software will integrate Marchex's Call Analytics technology into its Revenue Acquisition Management platform to give advertisers a more complete picture of campaign effectiveness. The integrated platform will enable advertisers to access unique caller data and determine which keywords or ad impressions generate inbound phone calls.
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