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BtoB

Marchex rolls out Marchex Adhere

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Seattle—Marchex, a local search and advertising company, Monday debuted Marchex Adhere, a pay-per-click advertising channel that provides advertisers and agencies with placement on more than 200 publisher Web sites and Marchex’s OpenList network. Marchex’s Industry Brains, its vertical network, and Enhance Interactive, its pay-per-click network, will be consolidated and will now fall under the Marchex Adhere brand name.

Marchex is also adding several publishers and locally focused Web sites to Marchex Adhere, including IDG and Ziff Davis Enterprise.

—Carol Krol

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