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MarchFirst taps Sapient vet as executive creative director

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Chicago--Professional services firm MarchFirst Inc. has named John Grotting as executive creative director for the company's Southwest region, a new position. Previously, Grotting was VP-executive creative director at MarchFirst rival Sapient, Cambridge, Mass. Grotting, who has worked with clients such as IBM Corp. and Eastman Kodak Co., will oversee MarchFirst's strategic direction and practice leadership practices. He will work out of MarchFirst's Santa Monica, Calif., office, and will also focus on the company's broadband practice.
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