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Marcy Shinder, VP-general manager, charge card product management, American Express OPEN

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What: VP-general manager, charge card product management, American Express OPEN
Where: American Express OPEN, New York
Why: Shinder, who was promoted to her current position in January after serving as VP-brand management, manages American Express OPEN’s line of small-business charge cards, including product strategy, marketing and promotion. Shinder oversaw the relaunch of OPEN Forum, an online community of small-business users that features many social media applications. She has also spearheaded the company’s drive into other social media channels including blogs, Facebook and Twitter.
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