Oak Brook, Ill.—Data and marketing services company Mardevdm2, with roots in sales lead list management, is repositioning itself to focus on sales and marketing alignment, demand generation and marketing management.
Mardevdm2 said its new services will continue to be based on data, informing the "buyer journey." The company's global service portfolio now includes demand generation and marketing automation programs; market segmentation and targeted profiling; lead nurturing, analysis and scoring; and buyer propensity modeling.
Last year, parent company Reed Business Information merged
its Mardev data services division with list management company DM2-DecisionMaker to form Mardevdm2.