Marin Software launches Facebook ad management tool

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San Francisco—Search management company Marin Software has added tools to its Marin Search Marketer solution for managing Facebook ads alongside paid search campaigns.

Through integration with the Facebook Ads API, the Marin solution includes audience segmentation and ad rotation features to change ad images and copy regularly, according to the company. Marketers also have the ability to manage bids by business goals, such as cost per lead, return on ad spending, margin or custom engagement metrics.

The solution integrates with Marin’s search management, optimization and reporting features for combined analysis, Marin said.

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