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BtoB

Marin Software to offer Facebook ads tool

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San Francisco—Search management company Marin Software plans to add support for Facebook Advertising, providing management, reporting and optimization capabilities for marketers and agencies.

The company’s Marin Search Marketer tool will provide campaign ROI assessment based on impressions, clicks, cost data, conversions and revenue, according to the company. Management capabilities will allow users to edit bids and creative, either individually or in bulk, according to Marin Software.

Marin Search Marketer support for Facebook will be available in beta on April 9, with general availability to follow this summer, the company said.

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