×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Maritz Research unveils customer experience benchmark service

Published on .

Most Popular
St. Louis—Maritz Research, a market research company, has launched CEBenchmarks, a customer experience benchmarking tool. The new service collects customer experience data on companies across 31 industries—including automotive, banking, retail and telecommunications—and provides benchmarking data so clients can see how they stack up against competitors. The service measures areas such as overall customer satisfaction and the likelihood that customers will purchase again or recommend a company.
In this article: