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BtoB

Marketbright launches Event Manager for administration, lead gen

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San Bruno, Calif.—Marketing automation company Marketbright has introduced Event Manager, a marketing event management solution that combines administrative tools with lead generation and nurturing functions.

Event Manager allows marketers to add or subtract campaigns from Web sites; optimize search for better event-specific results; convert e-mail lists into customized event invitations; and create automatic e-mail follow-up after events are concluded.

A response analysis tool tracks inquiries in real time to determine if changes to the campaign are needed and funnels data about attendees into a lead qualifying engine for sales, to determine further actions, according to the company.

—Christopher Hosford

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