The Marketer's Dilemma:
Justifying Your Marketing Spend in a Tough Economy

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To be successful in today's business environment, marketers need to be armed with strategies to justify their marketing budget. In this Webcast, Stefan Tournquist, Research Director at MarketingSherpa, explains why cutting budgets in a tight economy may be a shortsighted approach. Stefan will discuss research findings and provide insight into how your peers are addressing these new challenges. Steve Woods, CTO of Eloqua, will discuss how b-to-b marketing needs to evolve in order to shine in a tough economy.
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