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Why are marketers so bad at measuring social media?

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In the Forrester Blog for Interactive Marketing Professionals, analyst Nate Elliot points out that marketers do not give themselves high marks for their efforts to measure social media (in a recent survey, they gave themselves an average 4.5 score on a scale of 1 to 10). But don't worry—help is on the way. In his blog, Elliot provides a step-by-step guide on how to measure social media.
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