×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Why are marketers so bad at measuring social media?

By Published on .

Most Popular
In the Forrester Blog for Interactive Marketing Professionals, analyst Nate Elliot points out that marketers do not give themselves high marks for their efforts to measure social media (in a recent survey, they gave themselves an average 4.5 score on a scale of 1 to 10). But don't worry—help is on the way. In his blog, Elliot provides a step-by-step guide on how to measure social media.
READ MORE
In this article: