BtoB

Marketers say budgets will at best remain flat in 2003

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New York--B-to-b marketing budgets will at best remain flat in 2003, according to panelists and all but two audience members in a crowd of more than 160 executives in attendance at Wednesday's BtoB NetMarketing Breakfast in New York.

The panelists—marketing executives from AT&T Business, The Dow Chemical Co., SAP AG and Symbol Technologies—concurred that budgets would remain static, while one panelist said some divisions would decrease spending.

"Overall marketing budgets are either flat or down in our company," said Eric Grates, business services manager at Dow Chemical.

Most panelists agreed that while budgets would be maintained, shifts in spending would occur in favor of less expensive marketing tactics, such as search engine optimization and e-mail marketing.

--Carol Krol

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