×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

What Marketers Want: The Changing Needs of B2B Marketers

Published on .

BtoB's Media Business and Wright's Media conducted an extensive survey in June and July 2012 of b-to-b marketers and other executives about their expectations of their media/publisher partners and thirdparty marketing services to help them achieve their sales goals.
Most Popular
In this article: