Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


How Marketers Can 'Fill the Gap' Between the Promise and Reality of Marketing Automation

Published on .

If you're having a hard time getting value from your investment in marketing automation tools, you're not alone. The leap from basic implementation to a wider deployment and sophisticated use is a challenge for many marketing organizations. Join SiriusDecisions VP Jonathan Block for a discussion of how organizations can best leverage their marketing automation investment. Then Heather Hoetger, Bulldog Solutions VP, will show examples of practices applied to marketing automation platforms to create more effective demand generation campaigns and achieve better ROI.
Most Popular
In this article: