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Marketers lag in supply-chain processes

By Published on .

Palo Alto, Calif.—Only one-quarter of marketers have undertaken a comprehensive audit and analysis of costs and process efficiencies in their supply chain, according to a new study by the Chief Marketing Officer Council.

The study, “Define Where to Streamline,” was based on an online survey of more than 300 senior marketers.

It found that more than half acknowledge that ROI could be the greatest reward from an optimized supply chain, yet far fewer are actually implementing streamlined processes.

For example, only 25.9% track obsolescence on marketing and event management consumables, and 30.4% say they are not fully realizing the value and potential of the Internet to manage supply-chain partners.

The full report is available at www.marketingsupplychain.org/report.

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