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How can marketers best use mobile to grow their brands and increase their pipeline?

Belinda Hudmon, senior director-integrated marketing, Motorola Solutions

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“Today it's just making sure you as a marketer understand exactly what the experience is of your customers and partners who are using various devices to access your content and information. As they dive into your websites and various properties from smartphones, tablets and other devices, understand what that experience is end-to-end. You have to make sure you have a fantastic connection at every customer touch point.”
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