According to the Advertiser Optimism Report by Advertiser Perceptions, 68% of media-buying decision-makers polled said they will increase their online spending over the next six months, down from the 72% who indicated the same six months ago. Twenty-seven percent said they would increase their budgets for cable TV, and 51% said they would boost their ad spend for mobile.
However, advertisers were less optimistic about other media. Just 16% said they would increase their ad spend on broadcast TV, 10% plan to boost newspaper ad budgets, and 18% anticipate increasing magazine advertising budgets.
The online study polled 1,800 advertising executives in the U.S.