×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Marketers as publishers

By Published on .

Most Popular
In a July 22 post on “Joe Pulizzi's Blog,” Pulizzi contemplates the increasing similarity between publishers and marketers, who are publishing more of their own content these days. “Engagement has never been a problem for publishers,” Pulizzi writes. “Today's issue for publishers is monetizing the content. As a marketer, you don't have that problem. There is one clear exception between marketers and publishers. Marketers monetize their content by selling products and services, while publishers sell advertising or subscriptions.”
READ MORE
In this article: