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Marketers as publishers

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In a July 22 post on “Joe Pulizzi's Blog,” Pulizzi contemplates the increasing similarity between publishers and marketers, who are publishing more of their own content these days. “Engagement has never been a problem for publishers,” Pulizzi writes. “Today's issue for publishers is monetizing the content. As a marketer, you don't have that problem. There is one clear exception between marketers and publishers. Marketers monetize their content by selling products and services, while publishers sell advertising or subscriptions.”
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