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Marketers Resource Guide

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As a marketer, you now need to be part of a fully integrated multichannel team that tries new strategies, tactics and technologies; you no longer duplicate last year's plan, you implement and experiment. Most importantly, you are a leading voice behind changes in your organization. This year's Marketers Resource Guide provides you with the lists that will help you build powerful partnerships, choose the best vendors, and implement new ideas in the months ahead. $9.95
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