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Marketers run commemorative messages in 'Times,' 'Journal'

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New York--Major b-to-b marketers in general refrained from advertising in The New York Times and on Wednesday, the first anniversary of the terrorist attacks on New York and Washington D.C.

Both papers featured commemorative advertisements paying tribute to those who died. There were several dedications from companies that had operations in the World Trade Center, some of whose employees were killed in the attacks.

For example, both papers ran full-page ads from Bank of America Corp., Marsh & McLennan Cos. and Oppenheimer Funds Inc. The Journal also ran a full-page ad by its parent Dow Jones & Co., celebrating the company's recent return to the World Financial Center.

--Matthew Schwartz

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