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Marketers split on price discounting

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Westport, Conn.--Marketers are split on whether price discounting helps or hurts their business, according to a survey of 325 marketers by Reveries, an online magazine for marketers.

According to the survey, 26% of marketers said price discounting has a negative effect on their business, and 24% said price discounting has a positive effect on their business.

Thirty percent of respondents said price discounting has both a negative and positive effect on their business.

However, marketers agreed on the importance of building value during the sales process. The survey found that 75% of marketers said building emotional connections, value, reputation and quality were critical to driving sales.

The survey was conducted online among subscribers to "Cool News of the Day," an e-mail newsletter of Reveries, published by David X. Manners Co.

The complete survey is available at http://www.reveries.com/reverb/research/pricing.

--Kate Maddox

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