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What are marketers asking today of their advertising agencies?

Dennis Reilly, senior VP-business director, Digitas Business

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“Marketers are asking us to help them align marketing and sales. Traditionally, of course, [they've] been separate. But in today's environment, salespeople are raising their hands and telling marketing that they're at a competitive disadvantage to those with content, CRM, social and other things all aligned. Sales is saying they can't do it all themselves, and are asking marketing to help. This is an uber-concern.”
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