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MarketFirst strikes Chordiant deal

Published on .

Mountain View, Calif.--MarketFirst said Monday it has signed an alliance with Chordiant Software Inc., Cupertino, Calif., to combine its marketing services with Chordiant's e-customer relationship management data. The deal is one of the first examples of an outbound e-marketing service joining forces with a developer of software for managing inbound customer queries. MarketFirst, Mountain View, Calif., said the deal will allow it to offer marketers with marketing services on the Internet that can be measured against marketing done via print and telemarketing.
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