The current economy is a double-edged sword. Marketers have limited resources. Customer's budgets have been slashed. How can a marketer run a lean campaign while targeting those prospects that are still buying? What's different about marketing in tough times? How is the customer different?
This Webinar will reveal the key demographics and analytics that define the right message and the right market when times are tough. What's more, it will show you how this data helps you cost-effectively maintain current clients while targeting new prospects.