San Mateo, Calif.—Marketing automation company Marketo Inc. has filed for an initial public offering that would net the company about $75 million.
The move signals a continued maturing of, and interest in, the marketing automation sector. Last summer, Eloqua Inc. went public and in December was acquired
by Oracle Corp. In September, interactive marketing services provider ExactTarget Inc.acquired
Marketo said it has 2,000 customers in the business services, consumer, financial services, healthcare, manufacturing, media, technology and telecommunications industries. Customers include CenturyLink, Citrix Systems, Gannett Co. and General Electric Co.