×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Marketing Automation & Your CRM: The Dynamic Duo

Published on .

Marketing automation and CRMs are complementary tools that only reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating your existing CRM with a marketing automation system, it’s important that you understand the benefits this will provide and the steps that will be required for implementation. So, let’s get started!
Most Popular
In this article: