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BtoB

Does Marketing Automation Increase Your ROI on CRM?

By Published on .

On Marketo’s Modern B2B Blogs, Katie Byrnes shares a summary of Marketo’s most recent white paper “Using Marketing Automation to Increase Your ROI on CRM.” She writes “Forward-thinking marketing organizations recognize the need to follow up with leads until they are qualified enough to hand over to a salesperson. This lead management process is one of the key responsibilities of Marketing Automation.” READ MORE
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