Grand Rapids, Mich.—A new association for the marketing automation industry has been introduced to promote the concept and provide marketing automation training for marketers.
The Marketing Automation Institute
will offer classes for marketers in a new certification, the certified marketing automation professional. Initial classes will focus on lead management, measurement and benchmarking.
Founding vendor council members include Aprimo, Eloqua, eTrigue Corp., Genius, Manticore Technology and Silverpop.