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In what marketing budget area (or areas) will you expand your investment next year?

Brian Krause, VP-global marketing and communications, Molex Inc.

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“We continue to invest in initiatives that support both new customer generation and new sales for Molex. The programs we are driving are designed to bring customers/prospects to Molex.com, support longer stays on the website and keep them coming back for more content. Investments such as a marketing automation platform that captures leads and nurtures them to a new sale, a focus on integrated campaigns that allow our many touch points to reach out to our customers, social business enablement and search engine optimization that align the Molex brand with industry issues and trends are a few examples. We continue to invest in customer-facing programs that allow us to engage in a consistent manner, pushing valuable content to engineers that they can use in the design of innovative products.”
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