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BtoB

What is your marketing department's biggest contribution to your company's growth?

Tom Haas, CMO, Siemens Corp.

Published on .

Most Popular
“I'd have to say marketing's biggest contribution to overall growth has been the corporate brand campaign and what it's done to increase awareness and consideration for Siemens. All of our business units have seen significant increases in consideration, which they attribute to the brand campaign.”
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