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Most marketing execs expect to have global responsibility

Published on .

San Francisco—Seven out of 10 marketing and communications executives say their jobs will have a global marketing function within the next five years, according to a survey released by the Public Relations Global Network. Forty-three percent of respondents said their organization already has a formal global marketing function. The biggest barriers to global communication were culture and language. Each was cited by more than 40% of respondents. For the study, 206 communications executives at agencies, corporations and nonprofits were surveyed online January through March.
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