×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Most marketing execs expect to have global responsibility

Published on .

San Francisco—Seven out of 10 marketing and communications executives say their jobs will have a global marketing function within the next five years, according to a survey released by the Public Relations Global Network. Forty-three percent of respondents said their organization already has a formal global marketing function. The biggest barriers to global communication were culture and language. Each was cited by more than 40% of respondents. For the study, 206 communications executives at agencies, corporations and nonprofits were surveyed online January through March.
Most Popular
In this article: