San Francisco—Seven out of 10 marketing and communications executives say their jobs will have a global marketing function within the next five years, according to a survey released by the Public Relations Global Network. Forty-three percent of respondents said their organization already has a formal global marketing function.
The biggest barriers to global communication were culture and language. Each was cited by more than 40% of respondents. For the study, 206 communications executives at agencies, corporations and nonprofits were surveyed online January through March.