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BtoB

Marketing executives launch Chicago consulting firm

Published on .

Chicago—A new marketing consultancy, 1508, has been launched in Chicago, offering a proprietary Metric-Focused Marketing program.

Metric-Focused Marketing is a trademarked process that focuses on high-level strategic thinking and measurement across all disciplines and media.

The consultancy is led by CEO Jay Miller, who was previously CEO of TargetCom, a relationship marketing agency.

The other founders are Lori Beal, who will serve as president, and Dennis O’Connell, chief strategy officer. Beal previously held account leadership positions at R.R. Donnelly and DDB Chicago, supervising accounts including Wells Fargo, State Farm, Home Depot and Qwest.

O’Connell was previously at DDB Chicago, where he launched Beyond DDB, an integrated communications division handling b-to-b advertising, direct marketing, merchandising and promotion.

The consultancy is named for the year Michelangelo began painting the Sistine Chapel, reflecting passion, determination and brilliance, according to the principals.

—Kate Maddox

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