Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Marketing M&A activity soars in first half

Published on .

New York—Deal activity in the marketing industry soared in the first half, reaching a record $34.2 billion in combined value, according to investment banker Petsky Prunier. That was a 134% increase from the first half of 2006.

Petsky Prunier said two “macro themes” were at work. First, activity in the interactive segment “reached a pinnacle” with deals such as Google’s buyout of DoubleClick, and Microsoft Corp.’s acquisition of aQuantive. The other major theme was private equity buyers going after large targets such as Acxiom Corp. and Alliance Data Systems Corp. amid generous financing markets.

Traditional marketing services deals accounted for $19.0 billion in value in the first half, followed by digital marketing services ($12.1 billion), digital content and commerce ($1.8 billion) and marketing technology ($1.4 billion).

—Carol Krol

Most Popular
In this article: