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Marketing Maxims

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I'm not a big fan of maxims. Maybe it has to do with my not being able to figure out for years what was meant by "a stitch in time saves nine." (The whole concept of putting a stitch into the concept of time seemed too abstruse, downright Dali-esque.) That said, it's worth checking out "True marketing maxims" in Mac McIntosh's "Sales Lead Insights" blog. Just do it.
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