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BtoB

Marketing mix goes retro

By Published on .

While marketers are flocking to digital channels and social media platforms du jour (Google+, Facebook, Twitter) for sharing and passive connections with prospects, Chris Padgett says he's seeing an increasing desire among buyers for more privacy and discreet personal connections. Padgett, writing on the Growth Revolution blog, believes this signals a “back to the future” moment, where the next frontier of marketing tactics will be about tried and true gems. As Padgett characterizes it, “Goodbye Facebook. Hello face-to-face meetings.”
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