Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Marketing mix goes retro

By Published on .

While marketers are flocking to digital channels and social media platforms du jour (Google+, Facebook, Twitter) for sharing and passive connections with prospects, Chris Padgett says he's seeing an increasing desire among buyers for more privacy and discreet personal connections. Padgett, writing on the Growth Revolution blog, believes this signals a “back to the future” moment, where the next frontier of marketing tactics will be about tried and true gems. As Padgett characterizes it, “Goodbye Facebook. Hello face-to-face meetings.”
Most Popular
In this article: