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What are your marketing plans for the fourth quarter?

Mark Wilson, senior VP-corporate and field marketing, Sybase Inc.

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“We'll be launching a new ad campaign supporting analytics, which will launch [in September] and run through the end of the year. The campaign is designed to build our leadership position in analytics, and we'll primarily use online, print and mobile for that campaign. We'll also continue our campaigns for enterprise mobility and capital markets, and we'll use a mix of print, online, TV, outdoor and social media.”
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