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BtoB

Marketing researchers merge, focus on Web

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San Francisco--Socratic Technologies and German research firm Markt & Daten announced Wednesday that the two firms have completed a merger, creating a global market research firm. Headquartered in San Francisco, the combined company will be named Modalis Research Technologies. It expects billings in excess of $20 million in 2001, and will have 380 researchers in 16 countries. The company will specialize in a variety of research services aimed at improving customer service, including the development of a business application that allows marketers to review customer reactions to Web site content and make daily adjustments based on results.
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