×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

We Don't Do Marketing With Social Media? ???

By Published on .

Most Popular
Marketonomy's Christopher Kenton has another good think piece on social media. Particularly compelling is this conclusion: "For those marketers who learned to play the game by building relationships with influencers rather than customers, it's going to be a long, hard road ahead."
READ MORE
In this article: