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BtoB

Marketing startups Wordstream, AdReady gain new funding

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Boston—Search keyword optimization startup Wordstream has raised $6 million in a second round of funding, while another marketing startup, digital display advertising company AdReady, gained $5.3 million in its own second round.

Wordstream's subscription products help customers determine which keywords they should use for search campaigns. Its latest funding comes from new investor Egan-Managed Capital, as well as existing backer Sigma Partners, which provided the company with an initial $4 million in January 2009.

AdReady's platform provides display advertising management. Its new funding is supported by investors Madrona Venture Group, Bain Capital and Khosla Ventures, which together provided the Seattle-based company with $10 million in first-round funding in December 2007.

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