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BtoB

Which marketing tools and technologies are you investing in for 2012?

Mark Wilson, senior VP-corporate and field marketing, Sybase Inc.

Published on .

“We'll invest in a few things. One, we'll put more investment into thought leadership content, the whole ability to create more and stronger content. We'll invest in mobile. And we'll invest more in technology that allows us to better target customers at an account level, and specifically within accounts.”
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