BtoB

'Which marketing tools and technologies are you investing in?'

Rishi Dave, executive director-digital marketing, Dell Inc.

Published on .

“The biggest investment for b-to-b will be in mobile. We have increasingly found that our customers want to consume content, which is the center of b-to-b marketing, in multiple formats beyond just the computer, whether it's tablets or phones or some other way, and they want to get that content streaming. So we will be investing a lot in how we get that content to our customers in whatever format they want it, in the social 2.0, streaming content way they need it.”
Most Popular
In this article: