Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


'Which marketing tools and technologies are you investing in?'

Rishi Dave, executive director-digital marketing, Dell Inc.

Published on .

Most Popular
“The biggest investment for b-to-b will be in mobile. We have increasingly found that our customers want to consume content, which is the center of b-to-b marketing, in multiple formats beyond just the computer, whether it's tablets or phones or some other way, and they want to get that content streaming. So we will be investing a lot in how we get that content to our customers in whatever format they want it, in the social 2.0, streaming content way they need it.”
In this article: